With the growing demand in the health products market, digital transformation has become a key factor for business success. Taiwan's leading cloud consulting brand, Netron, assisted Mars Biotech (7731) in fully upgrading its AWS cloud architecture, enhancing data processing, information security management, and operational efficiency. By implementing containerized deployment, automated resource allocation, and AI data analysis technologies, Mars Biotech not only improved its own operational management efficiency but also optimized sales support and service quality for its 3,400 contracted pharmacies, driving a 21% increase in GMV (Gross Merchandise Volume).
[Caption 1: Mars Biotech Architect Li Xin, Senior Technical Product Manager Wu Peizhen, Netron CEO Li Shangxiu, Netron Sales Manager Chen Jingwei. (From left to right)]
Netron Provides Comprehensive Technical Support to Help Mars Biotech Build Efficient Cloud Competitiveness
Mars Biotech is committed to building a comprehensive health retail platform, continuously deepening channel and brand integration. Through the OMO model and cloud upgrades, Mars Biotech not only optimized the service experience for its pharmacy distributors but also accelerated the market expansion of its own brands, such as TAIZAKU. TAIZAKU, featuring a Japanese fashion style, quickly gained recognition with products like "Wu Bei Fish Oil" and partnered with celebrity Wang Yangming as the brand ambassador to further strengthen brand influence.
As a technical partner, Netron not only provides 24/7 technical support but also assists in monitoring the operation status of the cloud environment to ensure the stability and high efficiency of the AWS architecture. Through professional technical consulting and optimization suggestions, Netron helps Mars Biotech build a solid cloud infrastructure, enabling the company to focus on business innovation and enhance overall market competitiveness.
[Caption 2: Mars Biotech's male health brand TAIZAKU enters the market with a Japanese fashion style, launching several hot-selling products. Celebrity Wang Yangming serves as the brand ambassador, further enhancing market recognition and brand image, coupled with digital channel upgrade strategies to accelerate retail expansion.]
Mars Biotech Drives Business Growth and Technological Leadership Through Cloud Architecture Upgrades, AI Data Analysis, and Enhanced Information Security
Previously, Mars Biotech faced challenges in IT system scalability, operational efficiency, and information security management, especially in distributor ordering, data processing, and internal operational processes, which affected overall service experience and business growth. To address these pain points, Mars Biotech fully implemented AWS cloud technology, making the IT architecture more flexible, secure, and efficient. After upgrading the cloud environment, Mars Biotech significantly improved data processing capabilities, reduced IT operation and maintenance costs by 43%, and increased pharmacy distributors' reliance on the procurement system by 26% through AI analysis technology, making the ordering process smoother and the user experience more intuitive.
In addition, through data monitoring and intelligent analysis, Mars Biotech assists pharmacy distributors in quickly grasping market trends, optimizing inventory and marketing decisions, further promoting a 1% increase in system GMV. In terms of information security management, Mars Biotech also implemented more stringent encryption and key management mechanisms to ensure the security of internal and external transactions and data transmission, meeting the highest industry information security standards.
The cooperation between Mars Biotech and Netron not only demonstrates the importance of cloud technology for enterprise digital transformation but also sets a data-driven operational benchmark for the health retail industry, promoting industry upgrades and enhancing market competitiveness. In the future, Netron will continue to assist Mars Biotech in strengthening cloud architecture and operational efficiency, and further explore more cloud application scenarios to jointly create more innovative value in the health retail industry.
About Netron Technology Company
Netron Information Technology, a cloud consulting company rooted in cybersecurity services, providing comprehensive one-stop cloud consulting services and 7*24 bilingual online professional operation and maintenance services. Within four months, it became an AWS Advanced Consulting Partner and obtained AWS Generative AI Competency, MSP, MSSP, and Migration certifications. Netron represents more than 20 international brands and serves over 2,000 customers, tailoring customized solutions for enterprises.
